reBorn! connects with life-affirming Pregnancy Clinics all across the nation. They are designed to impact the abortion industry through their strategic initiatives.
I have worked with the Daron for quite a while now and I’m quite pleased with his expertise and integrity as a webmaster and as a person. His team has created, repaired and refreshed websites both big and small for me in a timely professional manner. In the crazy world of webmasters he is someone you can trust and depend on to get a job right down the first time. He is easy to work with and knows his job well and is truly an expert for us at Pre-Born.
- Outdated user experience
- Too many ways to enter Donor info
- Lack of proper email marketing
- No clear call-to-action
- How to get more abortion minded women in the door
- No training platform
- Increase giving
- Create avatar to mimic user journey
- Streamlined process for donor info by implementing Virtious
- Data analysis to identify low hanging donor fruit
- Created clear calls to action on website
- Created and managed nationwide Google Ads campaign
- Utilized clear and concise language to provide information about their services and policies
- Design and implement a national training program.
- Improved the organization’s brand image and reputation by 50% in two years by refining the message and conducting effective public relations and marketing campaigns.
- increased giving by 287% by creating a plan to increase donations by using a wholistic approach of social media, email marketing, video marketing, landing pages and redesigning our website.
- Organized, implemented and managed data migration of 4500 member database from old CMS to Virtuous CRM.
- Increased donor and grant totals by 20% by using data analytics, cleaning, and converting data.
- Increased email open rate by 53% by creating and executing a strategy to engage with and learn from the audience, including increasing the
volume of email communication.
- Increased conversion rates for first time donors by 327% by initiating A/B testing of email copy and the donation form, including the
removal of excessive form fields, as part of a larger program to increase online giving.
- Trained over 1,000 staff in over 200 locations using LearnDash LMS.
The marketing strategy for www.preborn.org has positively impacted their bottom line and helped drive growth for their organization.