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PreBorn
email marketing // crm integration // identifying opportunites.

PREBORN

P

reBorn! connects with life-affirming Pregnancy Clinics all across the nation. They are designed to impact the abortion industry through their strategic initiatives.

what
PREBORN
says…

MARKETING Challenges:

  • Outdated user experience
  • Too many ways to enter Donor info
  • Lack of proper email marketing
  • No clear call-to-action
  • How to get more abortion minded women in the door
  • No training platform
  • Increase giving

Solution:

  • Create avatar to mimic user journey
  • Streamlined process for donor info by implementing Virtious
  • Data analysis to identify low hanging donor fruit
  • Created clear calls to action on website
  • Created and managed nationwide Google Ads campaign
  • Utilized clear and concise language to provide information about their services and policies
  • Design and implement a national training program.

Results:

  • Improved the organization’s brand image and reputation by 50% in two years by refining the message and conducting effective public relations and marketing campaigns.
  • increased giving by 287% by creating a plan to increase donations by using a wholistic approach of social media, email marketing, video marketing, landing pages and redesigning our website.
  • Organized, implemented and managed data migration of 4500 member database from old CMS to Virtuous CRM.
  • Increased donor and grant totals by 20% by using data analytics, cleaning, and converting data.
  • Increased email open rate by 53% by creating and executing a strategy to engage with and learn from the audience, including increasing the
    volume of email communication.
  • Increased conversion rates for first time donors by 327% by initiating A/B testing of email copy and the donation form, including the
    removal of excessive form fields, as part of a larger program to increase online giving.
  • Trained over 1,000 staff in over 200 locations using LearnDash LMS.

The marketing strategy for  www.preborn.org has positively impacted their bottom line and helped drive growth for their organization.

Do you need help rethinking your strategy?
need help?
Contact
1
NEED HELP RETHINKING YOUR STRATEGY? CALL US!
(407) 337-4907
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