PREBORN

MARKETING Challenges:

• Outdated user experience
• Too many ways to enter Donor info
• Lack of proper email marketing
• No clear call-to-action
• How to get more abortion minded women in the door
• No training platform
• Increase giving

Solution:

• Create avatar to mimic user journey
• Streamlined process for donor info by implementing Virtious
• Data analysis to identify low hanging donor fruit
• Created clear calls to action on website
• Created and managed nationwide Google Ads campaign
• Utilized clear and concise language to provide information about their services and policies
• Design and implement a national training program.

Results:

• Improved the organization’s brand image and reputation by 50% in two years by refining the message and conducting effective public relations and marketing campaigns.
• increased giving by 287% by creating a plan to increase donations by using a wholistic approach of social media, email marketing, video marketing, landing pages and redesigning our website.
• Organized, implemented and managed data migration of 4500 member database from old CMS to Virtuous CRM.
• Increased donor and grant totals by 20% by using data analytics, cleaning, and converting data.
• Increased email open rate by 53% by creating and executing a strategy to engage with and learn from the audience, including increasing the
  volume of email communication.
• Increased conversion rates for first time donors by 327% by initiating A/B testing of email copy and the donation form, including the
  removal of excessive form fields, as part of a larger program to increase online giving.
• Trained over 1,000 staff in over 200 locations using LearnDash LMS.

The marketing strategy for  www.preborn.org has positively impacted their bottom line and helped drive growth for their organization.